When the Name, Image and Likeness (NIL) era came into full effect on July 1, 2021, it seemed as if the NCAA simply gave up on creating a practical and safe system for athletes to access their NIL potential.
I recently learned that due to the US Anti-Trust laws, the NCAA has their hands tied from creating this type of regulated system. Now the responsibility lies upon the state legislature to create rules and regulations. It makes NIL very interesting because two schools within a 20 minute drive could have completely different NIL rules. If a state does not create legislation to regulate NIL, every individual NCAA school is responsible for creating their own compliance rules.
It makes the Transfer Portal more tempting to athletes who are looking to capitalize on their NIL in a bigger market. To learn more about the Transfer Portal (and what The Petcash Post dubs "The Free Agency of College Sports"), check out The Petcash Post and The Petcash Pod.
This means athletes require better advising from the adults and mentors involved. How will these decisions (fuelled by their NIL potential) effect them in the long run? There will be consequences academically, financially, vocationally, psychologically, and physically.
At the end of the day, athletes need to have quality mentorship and guidance from the adults in their lives.
ASHR MGMT is here to set athletes up for success before, during, and after their playing careers.